Infopharma journal is a specialized publication, mainly containing price information (prices for wholesale) for medicines, vitamins and minerals, preparations on herbal bases, additives, etc. It serves customers who are engaged in wholesale and retail with medicines (drug-stores). Regarding the information the journal puts forward, it has no analogous on the Bulgarian market. The journal holds information regarding the newly registered preparations, changes in prices of the medicines, current information concerning the changes in the normative order in the pharmaceutical field.